Williams Racing sign licensing deal with Coachbuilt Whisky
Whisky co-founded by former F1 world champion and Williams driver Jenson Button.
F1 ties up licensing partnership with Playseat for racing simulators
‘Formula Intelligence – F1 Edition’ simulator will be released on 16th April.
F1 and Topps ink long-term licensing extension
Fanatics-owned company to appear at multiple races throughout 2024 season, starting with Austrian GP.
Red Bull F1 agree record-breaking Castore extension worth more than US$200m
New agreement is largest apparel partnership in F1 history.
Nascar launches Crocs collection in new licensing partnership
Collection represents first offering from new licensing deal with Nascar Team Properties.
F1-licensed karting venue to officially open in February
Karting experience will be based under the Tottenham Hotspur Stadium.
Hyundai Motorsport finalises Alpinestars contract
Follows motorsport brand’s deal to supply McLaren Racing’s motorsport activities.
Envision Racing add Superdry supply deal
British clothing company will look to promote Formula E team’s Race Against Climate Change initiative.
IndyCar reunites with iRacing in multi-year licensing deal
Continues relationship that first began more than a dozen years ago following pact with Motorsport Games.
McLaren Racing bags supplier deal with Alpinestars
Contract covers all series in which Woking-based outfit competes.