Nascar launches Crocs collection in new licensing partnership

Collection represents first offering from new licensing deal with Nascar Team Properties.
Nascar

Nascar has announced a licensing partnership with footwear brand Crocs ahead of the 2024 season.

Confirmed:

  • Nascar-themed collection includes adult Crocs in black and kids Crocs in blue
  • Products will be widely available at local retailers, wholesalers and online from 5th February

Context:

The adult and kids Crocs are fitted with a limited-edition set of Jibbitz charms and LED elements. The collection is the first offering from a new licensing deal with Nascar Team Properties, a collectivised licensing trust for Nascar, tracks and race teams.

Comment:

“Crocs is one of the most innovative and recognizable footwear brands in the world,” said Megan Malayter, Nascar’s managing director of licensing and consumer products.

“This collaboration gives Nascar fans a fun, functional way to put their passion on display like never before and provides Nascar another important opportunity to meet new consumers and potential fans where they are.”

Coming next:

The preseason Busch Light Clash event gets underway this weekend on 4th February, before the start of the regular season with the Daytona 500 on 18th February.

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