Nascar launches Crocs collection in new licensing partnership

Collection represents first offering from new licensing deal with Nascar Team Properties.

Nascar has announced a licensing partnership with footwear brand Crocs ahead of the 2024 season.


  • Nascar-themed collection includes adult Crocs in black and kids Crocs in blue
  • Products will be widely available at local retailers, wholesalers and online from 5th February


The adult and kids Crocs are fitted with a limited-edition set of Jibbitz charms and LED elements. The collection is the first offering from a new licensing deal with Nascar Team Properties, a collectivised licensing trust for Nascar, tracks and race teams.


“Crocs is one of the most innovative and recognizable footwear brands in the world,” said Megan Malayter, Nascar’s managing director of licensing and consumer products.

“This collaboration gives Nascar fans a fun, functional way to put their passion on display like never before and provides Nascar another important opportunity to meet new consumers and potential fans where they are.”

Coming next:

The preseason Busch Light Clash event gets underway this weekend on 4th February, before the start of the regular season with the Daytona 500 on 18th February.

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