Business Reports

In-depth reports offering a pre-season commercial snapshot of leading motorsport entities, helping you shape strategy and seize opportunities.

Formula One began the 2025 season paying homage to 75 years of history but, in reality, the global motorsport series is only looking towards future growth as it goes from strength to strength.

The 2025 Business Intelligence report provides a comprehensive overview of Formula One, aggregating all the key contract information and business intelligence relating to the series and its teams, sponsors, broadcasters and venues, as well as additional statistics and insights sourced from a range of leading data providers.

Contents include: 

  • Profiles of each team and their commercial partners.
  • Insights into how F1 and AI have developed a symbiotic relationship and how it is proving influential in the motorsport industry.
  • Reflections on the 2024 season, consumer habits, and changes in global TV viewership.
  • Exclusive data and analytics on sponsorship, consumer interest, media rights, social media, viewership, finances and more.

After nearly two decades, IndyCar began its first season without NBC as its broadcast partner.

While NBC helped define the series, it often didn’t market the series enough. Now, with Fox on board, IndyCar becomes the first motorsport series to air exclusively on commercial television in the US.

So, how is the series evolving, and what opportunities can you capitalise on?

Contents include: 

  • Profiles of each team and their commercial partners.
  • Insight on IndyCar’s TV deal with Fox and what the move meant for its future
  • Reflections on the 2024 season
  • Exclusive data and analytics on sponsorship, consumer interest, media rights, social media, viewership, finances and more.

Formula E’s 2024/25 season marked its first under new majority shareholder Liberty Global and the dawn of its Gen3 Evo era. A new chapter has begun for the all-electric motorsport championship but how is the series faring financially?

Released ahead of the first race in December, this new annual Business Report contains essential business intelligence and commercial contract details relating to the highest class of electric open-wheel racing and its 11 teams.

Contents include: 

  • Profiles of each team and their commercial partners.
  • An exclusive interview with Formula E’s VP of Sporting, Beth Paretta, on their first all-female test and its plan to promote diversity
  • Reflections on the 2024 season, including F1 comparisons, ownership changes and foundations for the future
  • Exclusive data and analytics on sponsorship, consumer interest, media rights, social media, viewership, finances and more.

2025 is shaping up to be a pivotal year for Nascar, marked by a landmark broadcast deal across four broadcasters, the introduction of new streaming services, a legal dispute over its charter system, and increased competition from Formula One and IndyCar.

So, how will these changes affect the overall health of the series?

Our Nascar Business Intelligence Report provides a comprehensive overview of the series, including contract details, sponsorship trends, broadcast insights, viewership figures, and other critical data analysis.

Contents include: 

  • Profiles of each team and their commercial partners
  • Insight on Nascar’s landmark TV deal, why the annual value went up, who gets what, and the impact on fans
  • Reflections on the 2024 season and the off-track politics that have threatened its momentum
  • Exclusive data and analytics on sponsorship, consumer interest, media rights, social media, ticketing, and more

MotoGP entered 2025 amid uncertainty over Liberty Media’s €4.2 billion takeover of Dorna Sports, which was finally confirmed in early July.

However, on-track storylines have provided ample distraction as Marc Márquez joined Pecco Bagnaia at Ducati, reigning champion Jorge Martín has missed the majority of the season with new team Pramac, and rising stars Ai Ogura and Fermín Aldeguer joined the promising Pedro Acosta on the grid.

So, how is this affecting the overall performance of the series?

Contents include: 

  • Profiles of each team and their commercial partners
  • Insight on Liberty’s takeover and what it’ll mean for F1
  • Reflections on the 2024 season
  • Exclusive data and analytics on sponsorship, consumer interest, media rights, social media, finances, and more