Castore strikes first Nascar deal with Hendrick Motorsports
Represents UK-based sportswear brand’s most high-profile US partnership to date.
ACO signs three-year supplier deal with Kappa
Italian brand to be official outfitter of 24 Hours of Le Mans from next season.
IndyCar terminates Motorsport Games licence
US-based open-wheel series demanding payments from video game developed during partnership.
Toca terminates BTCC licence with Motorsport Games
Rights holder claims Motorsport Games was ‘unable to fulfill its contractual commitments’.
Hamilton or Verstappen? Norris or Leclerc? Breaking down the most marketable F1 drivers in 2023
With this year’s list of the world’s 50 Most Marketable Athletes prompting the usual discussion and debate, one area that cannot be disputed is the strong representation from Formula One. BlackBook Motorsport analyses how the drivers have consolidated their position among the most high-profile sports stars in the world.
Nascar teams up with Hutch for standalone mobile game
Mobile developer will lead development on fully licensed series title.
WRC Promoter agree merchandising and fan-centric deal with 11teamsports
German-based licensing powerhouse signs five-year deal with WRC, ERC and World RX.
WRC and EA Sports to launch new gaming title
Producer secured license with purchase of Codemasters in 2020 and will launch first game in November.
Nascar announces Arcade Rush launch date
Arcade-style racing game to target younger demographics.
F1 Arcade raises UK£30m investment
Entertainment venue plans to open more than 30 locations globally by 2027.