WRC Promoter agree merchandising and fan-centric deal with 11teamsports

German-based licensing powerhouse signs five-year deal with WRC, ERC and World RX.

WRC Promoter has agreed a five-year merchandising and fan-centric deal with 11teamsports.

Confirmed:

  • Agreement covers World Rally Championship (WRC), European Rally Championship (ERC) and World Rallycross Championship (World RX)
  • Deal focuses on elevating the merchandise offering both online and in service parks

Context:

As a ‘master licensee’, 11teamsports will be able to offer WRC, ERC and World RX everything from product management to ecommerce solutions, personalisation offerings and fulfillment services.

Comment:

Christian Terörde, senior director for marketing and sales at WRC Promoter, said: “Side-by-side with 11teamsports and its 360-degree merchandise solutions we enter a new era of our licensing business. We are convinced that the rally ecosystem will benefit from this strategic partnership and that we can deliver great products and services to our fans.”

Coming next:

WRC heads off to Chile for its next round from 28th September to 1st October, while ERC and World RX stage their next rounds from 7th to 8th October in Hungary and South Africa, respectively.

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