ACO signs three-year supplier deal with Kappa

Italian brand to be official outfitter of 24 Hours of Le Mans from next season.

The Automobile Club of the West (ACO) has signed a three-year partnership with Italian sportswear brand Kappa.


  • Kappa will be the official outfitter of the 24 Hours of Le Mans
  • Three-year contract agreed until 2026
  • Partnership brokered by licensing agency IMG


The new partnership capitalises on the surge in popularity around the 24 Hours of Le Mans, with 113 million viewers tuning in to watch this year’s event, a 150 per cent year-over-year increase. This is the latest deal brokered by IMG, the exclusive licensing agency of the event until 2024.


Pierre Fillon, president of the ACO, said: “On behalf of the ACO, I would like to welcome Kappa – an emblematic brand with solid ties to the sporting arena. We are excited to be building new relationships at a time when endurance racing is undergoing a surge in popularity. Kappa will add impetus to our growth as a vector for the 24 Hours of Le Mans brand.”

Coming next:

The 24 Hours of Le Mans has already sold out for 2024, and takes place from 15th to 16th June.

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