Envision Racing add Superdry supply deal

British clothing company will look to promote Formula E team's Race Against Climate Change initiative.

Formula E team Envision Racing have agreed a multi-year supply deal with British clothing company Superdry.

Confirmed:

  • Superdry will supply the reigning Formula E champions with a ten-piece capsule range of clothing
  • Partnership to have a specific focus on sustainability

Context:

The kit created by Superdry includes products made from sustainable materials, including organic cotton that preserves soil and reduces water consumption. In addition, the two parties will collaborate on Envision Racing’s ‘Race Against Climate Change’ initiative.

Comment:

Sylvain Filippi, managing director and chief technical officer of Envision Racing, said: “We are thrilled to be working with a global brand such as Superdry that shares our values around sustainability, our passion for innovation and our commitment to promoting sustainable actions amongst our customers and fans.

“The unveiling of the new innovative Envision team race kit will be just the start of what is set to be a very exciting collaboration and I look forward to seeing what we can achieve together in the coming years.”

Coming next:

Superdry will break ground with this new partnership at this weekend’s season-opening Formula E race in Mexico City on 13th January.

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