Formula One has agreed a multi-year licensing partnership with racing simulator manufacturer Playseat.
Contract:
- Playseat will produce officially licensed Formula One simulators as part of the deal
- The first simulator, titled the Formula Intelligence – F1 Edition, will be released on 16th April
Context:
The equipment will target both casual and professional gamers, including versatile and accessible sim racing seats and high-end professional simulators. Playseat has worked closely with Formula One drivers and professional sim racers in attempts to replicate a Formula One cockpit.
This is the second licensing deal agreed in quick succession by the series, having also penned a long-term extension with Fanatics-owned Topps.
Comment:
Emily Prazer, chief commercial officer at Formula One, said: “We are always looking for new ways to bring Formula One to our audience, whether that’s by creating unforgettable moments at a Grand Prix or engaging with the sport away from the track.
“Our partnership with Playseat will provide gamers with a bespoke, innovative, and realistic racing experience to bring the action a step closer to home.”
Coming next:
Formula One travels to Japan for its next race at Suzuka Circuit in its new early-season slot from 5th to 7th April.
Go deeper:
- The SkyPad, Martin Brundle interviews, and remote production: Inside Sky Sports’ award-winning F1 coverage
- Opinion | The role of haptics in simulated motorsport training
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