Formula One has launched a free-ad supported streaming television (FAST) channel in the US.
Contract:
- ‘Formula 1 Channel’ to broadcast F1, F2, F3 and F1 Academy
- 24/7 subscription-free streaming service will include race replays and highlights, full reruns of classic Grands Prix, and documentaries
Context:
FAST channels are increasingly popular among households suffering from subscription fatigue – especially at a time of increased living costs. The launch of Formula 1 Channel could be a reaction to the underwhelming viewership figures in the US this season. The series has broken the one million viewership barrier once in four races.
The channel will also complement the series’ existing media rights deal with ESPN, which includes the exclusive live rights to Formula One.
Comment:
Ian Holmes, director of media rights and content creation at Formula One, said: “The Formula 1 Channel is the latest development by F1 designed to further evolve and elevate our content experience for fans.
“This service caters to the diverse viewing habits of our USA fanbase and serves as a great entry point for new fans into the sport, through strong curated programming, which aims to showcase the drama of F1.
“Together with C15 Studio, we hope to develop the Formula 1 Channel into an industry leading product, that serves alongside our existing live broadcast offering with ESPN and F1 TV, to give fans a truly comprehensive F1 experience 24 hours a day, seven days a week.”
Coming next:
Formula One’s next race is in the US, taking place at the Miami International Autodrome on 5th May.
Go deeper:
- The SkyPad, Martin Brundle interviews, and remote production: Inside Sky Sports’ award-winning F1 coverage
- Claire Williams exclusive interview: Why she misses F1, watching Williams from afar, and providing opportunities for women
