F1 adds Globant as official partner

Formula One has signed an official partnership with digital services provider Globant.

Contract:

• Globant to supply IT systems and products to Formula One
• The company will focus on the at-event digital experiences for Formula One fans and key stakeholders
• Globant will also receive visibility in the pit lane gantry and physical trackside branding

Context:

The multi-year deal will focus on overhauling the content delivery system used on the pit wall, a real-time streaming solution that provides Formula One and key stakeholders with unique multi-channel media. It will also look at creating tailored moments for fans, both on and off the track. 

Comment:

“This exciting partnership with Globant will help F1 further elevate the at-track digital experience for both fans and teams,” said Jonny Haworth, director of commercial partnerships at Formula One.

“F1 has always been at the forefront of innovation and this partnership will allow us to use the latest technology to give fans the once-in-a-life time experience they deserve.”

Coming next:

This new deal comes ahead of this weekend’s Miami Grand Prix, taking place from 3rd to 5th May.

Go deeper:

• Claire Williams exclusive interview: Why she misses F1, watching Williams from afar, and providing opportunities for women
• Podcast | F1 Academy, Claire Williams, and motorsport’s most impactful partnerships