Podcast | F1 Academy, Claire Williams, and motorsport’s most impactful partnerships

The BlackBook team discuss the all-female motorsport sere and debate the most impactful partnerships from the offseason.

F1 Academy returns for a season that feels like opening night compared to last year’s dress rehearsal.

With input from Claire Williams, the BlackBook team discuss the importance of visibility and track experience for promoting women in motorsport. They also debate the most impactful partnerships from the offseason.

Talking points:

  • What does early season US viewership tell us about the health of F1, Nascar and IndyCar? (2:48)
  • Exploring the debut season of F1 Academy and what it was initially trying to achieve (8:17)
  • Claire Williams offers her thoughts on the progress being made to increase female representation in motorsport (12:03)
  • Is visibility or track experience more important for F1 Academy? (19:30)
  • The BlackBook team debates the most impactful partnerships from the offseason (24:38)

BlackBook Motorsport Forum is back for its 10th anniversary edition. Join us in London this April to navigate the transformation of motorsport and the trends driving the industry forward into the next decade.

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