Ferrari confirm F1 title partnership with HP
Italian team to now be renamed as ‘Scuderia Ferrari HP’ as part of multi-year deal.
Ferrari set to unveil HP as F1 naming rights partner
Italian team’s first naming rights partner since conclusion of deal with Mission Winnow in 2021.
Nascar pens multi-year iced tea partnership with Liquid Death
Soft drinks brand becomes stock car racing series’ first official iced tea partner.
BTCC realigns commercial strategy with Global Media Properties collaboration
Touring car series looking to adapt commercial approach to engage more businesses and audiences.
IndyCar inks multi-year deal with Evolve Transporters
Company already has existing relationship with IndyCar teams, manufacturers and suppliers.
Red Bull partner with EA Sports for 2024 F1 season
Video game developer signed personal endorsement deal with Max Verstappen last year.
Andretti Global finalises US$1m partnership expansion with Zapata AI
US-based team signed original multimillion-dollar deal with AI company in February 2022.
MotoGP names Estrella Galicia 0,0 as Spanish GP title sponsor
Spanish brand replaced Singha as motorcycling series’ global beer partner at start of this season.
Williams Racing sign licensing deal with Coachbuilt Whisky
Whisky co-founded by former F1 world champion and Williams driver Jenson Button.
WEC and Avis Budget Group agree one-year partnership renewal
Avis continues as endurance series’ official vehicle rental services premium partner for second season.