Nascar bounces back in Talladega as F1 and IndyCar continue early-season US viewership struggles
IndyCar viewership drops 70% YoY, Nascar exceeds 4m viewers for fifth time, and F1 fails to break 1m viewers again.
Looking ahead to BBMF 2024: Ferrari, MotoGP and TikTok all part of stacked lineup
Outlining all the key information about the tenth edition of the BlackBook Motorsport Forum, the flagship event for the motorsport business community taking place on 25th April.
Nascar’s CW broadcast deal to start a year early
Final eight races of 2024 Xfinity Series season to air on FTA television.
Lola and Yamaha confirm Abt partnership for Formula E entry next year
All-electric series also agrees three-year media rights deal with Sony Pictures India.
Formula E’s cumulative TV audience grows 40% across first four races
Engagement growth comes after all-electric series’ more assertive marketing strategy with F1 focus.
BTCC to stream 2024 season on TikTok
Every race to be available live globally for first time in series’ 66-year history.
Nascar continues to lead the way in US viewership as F1 and IndyCar plateau
Stock car racing series records fifth-straight viewership increase, compared to slight falls for open-wheel series.
MotoGP agrees Spanish sub-licensing deal with Atresmedia TV
Spanish, Catalan and Valencia races will be available FTA in Spain for next two seasons.
Podcast | F1 Academy, Claire Williams, and motorsport’s most impactful partnerships
The BlackBook team discuss the all-female motorsport sere and debate the most impactful partnerships from the offseason.
TNT Sports deal will be ‘challenging’ for existing Formula E fans, says CMO Henry Chilcott
All-electric series has enjoyed FTA coverage in UK prior to this season.