Nascar has confirmed that its seven-year broadcast deal with The CW network covering its second-tier Xfinity Series will start earlier than originally planned.
Contract:
- The CW will exclusively air the final eight races of this season
- All of the races will be produced by NBC Sports
- Every Nascar Xfinity Series to be available on free-to-air television for first time when deal starts next year
Context:
The deal, which was originally due to start in 2025, will see The CW air all 33 Xfinity Series races live, along with practice and qualifying, until the end of the 2031 season. According to multiple US reports, the deal is worth US$800 million over its duration.
Comment:
“We have incredible media partners who collaborate at an exceptional level to showcase the excitement of live Nascar racing,” said Brian Herbst, Nascar’s senior vice president for media and productions. “We’re looking forward to having The CW get a head start as the home of the Nascar Xfinity Series with the help of NBC Sports and continuing to deliver our fans thrilling on-track action.”
Coming next:
The CW’s broadcast coverage will get underway on 20th September with the Xfinity Series race at Bristol Motor Speedway.
Go deeper:
- Nascar’s US$7.7bn TV deal: Why the annual value went up, who gets what, and the impact on fans
- The reluctant activist: How Bubba Wallace went from a kid racing cars to driving change in Nascar
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