Nascar signs sports betting and predictive data partnership with nVenue Specialist will collaborate with series to design and develop in-race odds for sportsbooks and operators. Betting, Nascar, News, North America, Sponsorship 25 Aug 2023
F1 extends Liqui Moly partnership until 2026 Brand will continue to have physical and virtual trackside signage at select race events. Formula One, Global, News, Sponsorship 24 Aug 2023
Goodwood extends long-term Rolex partnership Swiss watchmaker has been official timepiece of Revival event since 2004. Europe, News, Other, Sponsorship 24 Aug 2023
Report: Amazon and Warner Bros Discovery competing for mid-season Nascar rights package Series looking to carve out six to eight mid-season races in new broadcast package. Media Rights, Nascar, News, North America, OTT & Digital 24 Aug 2023
All-electric Elite World Cup hypercar championship announced Co-founded by Tokyo Sexwale, championship set to debut in September 2024. Global, Investment, Nascar, News, Politics & Governance, Sportscar, Sustainability 23 Aug 2023
Motorsport Network Media appoints James Allen to oversee all F1 business Allen is moved to position of president, motorsport business and liaison with leading series. Formula One, Global, News, Politics & Governance 23 Aug 2023
Zandvoort to offer ticket-linked digital collectibles at F1 Grand Prix All attendees can access collectibles through circuit’s official app. Data & Emerging Technology, Europe, Formula One, News, Stadiums & Venues 23 Aug 2023
Report: F1 reduces Las Vegas licensing fees amid backlash Previous demands of ‘US$1.5k per head’ for unrestricted view of race will not be pursued. Finances, Formula One, Investment, News, North America, Politics & Governance, Stadiums & Venues 23 Aug 2023
Dale Earnhardt Jr. to exec produce Nascar’s new Netflix show Five-episode docuseries following 2023 playoffs will air in 2024. Nascar, News, North America, OTT & Digital 22 Aug 2023
BTCC extends Getac partnership Taiwanese company continues position as official technology partner for second year. Europe, News, Sponsorship, Touring Cars 22 Aug 2023
Lusail International Circuit signs Secutix ticketing partnership All ticketing at circuit to gradually be brought under one cloud-based platform. Formula One, Middle East, MotoGP, News, Sponsorship, Stadiums & Venues 21 Aug 2023
Supercars returns to New Zealand for 2024 Contract signed to race at Taupo International Motorsport Park until 2026. Bidding & Hosting, News, Oceania, Politics & Governance, Touring Cars 21 Aug 2023
MotoGP extends ServusTV deal until 2026 Salzburg-based broadcaster to continue exclusive coverage in Austria. Europe, Media Rights, MotoGP, News 21 Aug 2023
Report: Nascar close to agreeing playoffs docuseries deal with Netflix Streaming platform would broadcast this season’s ten-week post-season, according to SBJ. IndyCar, Nascar, News, North America, OTT & Digital, Politics & Governance 21 Aug 2023
Nascar creates free online Cup Series race archive Digital platform offers free, ad-free viewing of more than 1,000 full race replays. Nascar, News, North America, OTT & Digital 18 Aug 2023
Dutch health organisations file complaint against McLaren’s F1 Velo branding Legal loophole means nicotine advertising remains legal despite national ban on sale of nicotine pouches and non-tobacco products. Europe, Formula One, News, Politics & Governance, Sponsorship 18 Aug 2023
Goodwood signs Revival partnership with Flexjet Company to be official private aviation partner for Revival event. Europe, News, Other, Sponsorship 18 Aug 2023
Nascar announces Arcade Rush launch date Arcade-style racing game to target younger demographics. Esports & Digital Sport, Licensing, Nascar, News, North America 17 Aug 2023
Right Formula land Qatar Airways F1 sponsorship brief Global sports marketing agency to deliver airline’s activation programme. Agencies, Formula One, Global, News, Sponsorship 17 Aug 2023
Nascar expands college athletics partnerships and agrees Olivia Dunne NIL deal Partnerships signed with Alabama and South Carolina universities, as well as NIL deals with Dunne, Grayson McCall and Donovan Edwards. Investment, Nascar, News, North America, Personal Endorsement, Sponsorship 16 Aug 2023