BTCC realigns commercial strategy with Global Media Properties collaboration
Touring car series looking to adapt commercial approach to engage more businesses and audiences.
MotoGP names Estrella Galicia 0,0 as Spanish GP title sponsor
Spanish brand replaced Singha as motorcycling series’ global beer partner at start of this season.
Irish bid for 2025 WRC event falls through over funding issues
Government wants further six months to analyse proposal but WRC deadline for 2025 has passed.
Silverstone ‘likely to replace’ London as Formula E host
British E-Prix circuit switch could happen as early as next season.
MotoGP and Aragon agree restructured hosting contract until 2026
MotorLand will now host uninterrupted run of races for next three years.
BTCC to stream 2024 season on TikTok
Every race to be available live globally for first time in series’ 66-year history.
MotoGP agrees Spanish sub-licensing deal with Atresmedia TV
Spanish, Catalan and Valencia races will be available FTA in Spain for next two seasons.
TNT Sports deal will be ‘challenging’ for existing Formula E fans, says CMO Henry Chilcott
All-electric series has enjoyed FTA coverage in UK prior to this season.
F1 and MotoGP post strong weekend attendances in Australia and Portugal
Albert Park hits 450k for first time, while Portimao grows 41% compared to last year.
MotoGP expands Michelin deal to include French GP title sponsorship
Last year’s race saw a record 280k fans attend 1,000th FIM Grand Prix.