Nascar ‘strikes pact’ with CAA to bolster production arm
Nascar Studios produced recent Netflix docuseries Full Speed released in January.
‘How many brands are willing to pay US$60m?’: The business of Formula One title sponsorships in 2023
It’s often said that Formula One is made possible by its sponsors, but with more partners starting to appear on cars, is putting their name to a team as valuable a proposition for brands as it used to be? BlackBook Motorsport talks to agency executives to analyse the current state of title sponsorships in the series.
Liberty Media confirms ‘US$313m’ QuintEvents acquisition
Newly acquired firm runs F1 Experiences hospitality offering.
Opinion | How to navigate the complicated world of motorsport marketing
Austin Schneider, director of business development at sports marketing and creative agency Sport Dimensions, analyses the motorsport marketing landscape and outlines how brands can maximise their sponsorship investments.
Right Formula land Qatar Airways F1 sponsorship brief
Global sports marketing agency to deliver airline’s activation programme.
MotoGP signs three-year fan-centric deal with NSN
Agreement with Never Say Never to commence at 2023 season finale in Valencia.
Ari Emanuel reveals Endeavor nearly bought Formula One before Liberty
Agency giant’s CEO says the ‘US$10bn’ price tag put off bid.
Infront to produce digital content for TCR
WSC Group signs off on digital content production deal.
IndyCar and IMS extend retail partnership with Legends
Multi-year extension includes ecommerce, brick and mortar store operations, as well as live events.
Aston Martin taps Havas to create new visual identity
London-based agency developing new physical and digital identity for Formula One team.