- Right Formula plans to build “most complete and capable independent consultancy in global motorsport”
- Consultancy’s first acquisition since sports PR agency Patterrn in November 2022
Sponsorship consultancy Right Formula has acquired the entire issued share capital of specialist motorsport agency Crunch Communications.
Crunch will join the Right Formula group immediately but continue to operate as an independent organisation.
While Crunch brand will continue to operate as a distinct business unit, the agency will ‘progressively integrate its expertise, systems, and talent’ into the wider organisation, according to Right Formula.
Together, the two agencies already support more than 40 international brands, work with every Formula One team, and maintain long-standing relationships with Formula One itself.
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This is Right Formula’s first external acquisition since the London-based sports PR and content agency Patterrn in November 2022.
“We are truly delighted to welcome Crunch into the Right Formula group,” said Robin Fenwick, chief executive and founder of Right Formula.
“This acquisition is a strategically important milestone in our continued growth and reinforces our ambition to build the most complete and capable independent consultancy in global motorsport.
“Peter and the team have created an exceptional communications practice, and by bringing our organisations together, we will provide even greater value, creativity and strategic leadership for our clients across Formula One and other sports.”
Peter Secchi, chief executive and founder of Crunch Communications, added: “Joining the Right Formula group marks an exciting next chapter for Crunch. Right Formula’s scale, capability and vision make it the ideal home for our business, and we are energised by the opportunities this will unlock for our team and our clients.
“While continuing to operate with the same people and the same dedication to excellence, we now have the backing of a wider group that enables us to innovate faster, broaden our services and deliver even greater impact. I look forward to working closely with Robin and the team as we build the future together.”
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