Silverstone Festival collaborates with Matta on new brand identity
End-of-summer event undergoing complete overhaul for 2023.
Right Formula acquires sports PR agency Patterrn
London-based sports and PR content agency will be integrated into Right Formula.
eSkootr signs MSM commercial rights deal
Agency will market the electric scooter championship’s global commercial rights.
CSM, Sport Dimensions and Prism on the state of motorsport sponsorship and where it goes next
With the Covid-19 pandemic and inflation squeezing marketing budgets across the board, the BlackBook spoke to a group of agency executives to get their take on the health of the motorsport sponsorship industry today, the current challenges facing rights holders and brands, and where the sector will go next.
Report: Nascar brings in Evolution Media Capital to consult on new TV rights deal
CAA subsidiary to work with stock car racing series during talks.
Formula E’s cancelled Vancouver race’s organisational failures revealed in official documents
OSS ‘continually failed or neglected to comply’ with standard requirements and still owe ticket refunds.
WME Sports adds Williams F1’s Alex Albon to roster
26-year-old driver joins Sergio Pérez and Lewis Hamilton on agency giant’s books.
At Large: With Big Tobacco back in F1 can sport do better when selling bad things?
SportsPro editor-at-large Eoin Connolly on the trust we place in our sporting sponsors.
Mercedes and Qualcomm: A lesson in leveraging sponsorship as part of your marketing strategy
The Sport Dimensions team on why a wide range of experience in sports marketing and sponsorship activation is key to adding value.
Black Book Motorsport Forum
The fourth edition of the Black Book Motorsport Forum (BBMF) took place on 22nd August at London’s Grange Tower Bridge Hotel