WSC Group, the commercial rights holder of TCR Touring Car, has signed a digital content production partnership with sports production agency Infront.
Confirmed:
- Infront Lab to manage digital content strategy and distribution through Content X, its sport content automation solution
- Infront Productions will be responsible for all content production and live streaming, including the production of race highlights, driver interviews and world rankings updates
- Special attention to be given to the newly established TCR World Tour
Context: TCR competition covers a wide range of series, which includes global series like the TCR World Tour, as well as regional and national series around the world. Infront will focus on the digital activation and distribution of content around these series.
Comment: Marcello Lotti, WSC Group president, said: “We are excited to work with Infront, a trusted partner with both experience in the industry as well as expertise in digital content production and distribution, a global leader for sports marketing. We believe that this partnership can add great value to the TCR community, lifting the Kumho TCR World Ranking to new heights on a global scale.”
Coming next: After the World Touring Car Cup (WTCR) folded at the end of the 2022 season, the newly established TCR World Tour is set to get underway in Portimão, Portugal, from 28th to 30th April.