Nascar has partnered with Create Artists Agency (CAA) to bolster Nascar Studios, the series’ production arm founded in 2022, according to Variety.
(Un)confirmed:
- CAA will work with Nascar Studios to develop strategic relationships across its existing IP in film, television, music and podcasts
- Nascar Studios works with teams, sponsors, tracks and drivers to develop an array of media projects
Context:
The reported agreement expands on the work done between the two parties on Nascar’s most recent media rights contract. CAA subsidiary Evolution Media Capital (EMC) served as the advisor for a deal that will net the stock car racing series US$1.1 billion per year from 2025 until 2031.
Nascar Studios produced Netflix docuseries Full Speed, which released in January. The series’ attempt to replicate Drive to Survive’s popularity proved a hit with fans, so the strategic agreement with CAA is aiming to seize on this momentum.
Comment:
Coming next:
After the season-opening Daytona 500 was postponed by heavy rain, Nascar will hope this weekend’s race at the Atlanta Motor Speedway goes ahead without difficulties. The Ambetter Health 400 gets underway on 25th February.