Dorna Sports, series organiser of MotoGP, has signed a three-year fan-centric deal with the Never Say Never (NSN) brand agency.
- Agreement with NSN will begin at this year’s season finale in Valencia
- NSN will reimagine the end-of-season awards ceremony, opening the doors to fans
- Partnership will also see fan-centred music events put on at races for the duration of the agreement
Context: This move sees MotoGP take a similar approach to Formula One’s race weekend entertainment. At the most recent race weekend at Silverstone, Formula One saw British singer Tom Grennan perform to crowds following the on-track action, while British drum and bass band Rudimental played a brief DJ set in the pitlane during the build-up to the Grand Prix.
Comment: Carlos Ezpeleta, chief sporting officer at Dorna Sports, said: “We’re super happy to be able to announce this new agreement with NSN and reveal another of these new, fan-focused events. A fan’s experience of a Grand Prix doesn’t pause when the bikes go back into pitlane, and we’ve already added some awesome extra experiences at the track – things like the Hero Walk, the Sprint podium, track invasions, the rider parade – to really maximise their experience. But there’s always more we can offer and we’re always thinking about how we can level it up.”
Coming next: The MotoGP season finale takes place at the Circuit Ricardo Tormo on 26th November, which will then be followed by the end-of-season awards ceremony.