Red Bull partner with EA Sports for 2024 F1 season
Video game developer signed personal endorsement deal with Max Verstappen last year.
Heineken, Peroni and Estrella Galicia: The rise of non-alcoholic beer sponsorships in F1
Recent sponsorship deals between Ferrari and Peroni and McLaren and Estrella Galicia have brought the topic of alcohol sponsorships in Formula One to the forefront once more. Agency executives consider the reasons behind the rise in deals in the sector and analyse the trends behind the promotion of alcohol-free brands.
Lewis Hamilton’s Ferrari move ‘a perfect match’ commercially, says former F1 sponsorship chief
Switch set to reinvigorate wider series amid Red Bull and Max Verstappen dominance, says Murray Barnett.
Hamilton or Verstappen? Norris or Leclerc? Breaking down the most marketable F1 drivers in 2023
With this year’s list of the world’s 50 Most Marketable Athletes prompting the usual discussion and debate, one area that cannot be disputed is the strong representation from Formula One. BlackBook Motorsport analyses how the drivers have consolidated their position among the most high-profile sports stars in the world.
Acumatica to sponsor Scott McLaughlin’s IMSA outing
Agreement also includes ambassador role for business solutions firm until 2025.
Nascar star Denny Hamlin extends FedEx partnership
Driver also confirms multi-year extension with Joe Gibbs Racing.
Nascar expands college athletics partnerships and agrees Olivia Dunne NIL deal
Partnerships signed with Alabama and South Carolina universities, as well as NIL deals with Dunne, Grayson McCall and Donovan Edwards.
Haas title sponsor hails influence of Gunther Steiner as brand ambassador
MoneyGram leverage team principal’s increased profile to boost F1 sponsorship investment.
Fernando Alonso named Boss ambassador
German brand already sponsors Spaniard’s Formula One team, Aston Martin.
Max Verstappen losing Jumbo sponsorship with cancellation of €20m sports programme
Dutch supermarket chain not renewing any partnerships under new CEO.