Study: Motorsport athlete endorsement deals increase 40% YoY
SponsorUnited report reveals Nascar driver Anthony Alfredo is most endorsed athlete with 31 partners.
F1’s Australian GP lands broad Optus marketing deal
Daniel Ricciardo to feature heavily in campaign and take part in onsite activations.
Williams F1 driver Logan Sargeant partners with Ibotta
22-year-old is the first US racer to compete in F1 since 2015.
Max Verstappen signs Heineken endorsement deal
Dutch driver to promote low alcohol brand.
Max Verstappen teams up with EA Sports
F1 champion to have gaming giant’s branding on racing helmet for 2023 season.
F1 star Lewis Hamilton launches own production company
Two Dawn Apollo Films projects are already being developed with Apple TV+.
F1 in no rush to add new teams like Andretti, says Stefano Domenicali
Global motorsport series’ CEO casts doubt on US outfit’s attempt to enter sport.
WME Sports adds Williams F1’s Alex Albon to roster
26-year-old driver joins Sergio Pérez and Lewis Hamilton on agency giant’s books.
F1’s Daniel Ricciardo renews Optus commercial deal
Australian telco pens two-year extension with McLaren driver.
Hookit’s Motorsport Insight | How motorsport contributed to the World’s 50 Most Marketable Brands
BlackBook’s official data partner analyses how motorsport properties drove value for their partners in the World’s 50 Most Marketable Brands list.