Dorna Sports, commercial rights holder of MotoGP, has agreed a long-term media rights deal with pay-TV broadcaster Sky Deutschland.
Confirmed:
- Long-term deal covers Germany, Austria and Switzerland
- Contract kicks off from the start of the 2024 season
- Agreement also includes Moto2, Moto3 and MotoE
Context:
The global motorcycling series is capitalising on its increasing popularity in Germany, with a record crowd of 233,100 seen at this season’s race at the Sachsenring. However, this agreement will see a realignment of MotoGP’s existing deal with ServusTV, as the free-to-air (FTA) broadcaster signed for exclusive broadcast rights in Austria until 2026 earlier this year.
In other news, MotoGP has hit 50 million users across its social and digital platforms, a 25 per cent increase since it reached 40 million users in May 2022.
Comment:
Alex Arroyo, head of media rights for Dorna Sports, said: “We’re very happy to announce this new agreement with Sky Sport, the leaders within the pay TV ecosystem in Europe and Germany, broadcasting the best sporting content in the country. We know they will give MotoGP – for us, the best show on Earth – and our fans really high quality and comprehensive coverage.
“Germany, Austria and Switzerland are key markets for the sport, both historically and looking to the future as we look to expand even further. We already had a record crowd at the Sachsenring last year, and we’re excited to work with Sky to bring the world’s most exciting sport to even more fans across the region.”
Coming next:
The 2024 MotoGP season gets underway at the Lusail International Circuit in Qatar from 8th to 10th March.