This year’s Miami Grand Prix pulled in an average audience of 3.1 million viewers on ABC, making it the largest live US television audience on record for a Formula One race.
Confirmed:
- Race-only viewership on 5th May smashed the previous record of 2.6 million set for the inaugural Miami Grand Prix in 2022
- Viewership was up 58 per cent on last year’s race, which attracted 1.96 million viewers
- 2024 Miami Grand Prix viewership peaked at 3.6 million on ABC
- Audience in the 18 to 49 demographic averaged 1.3 million
- Sprint race on 4th May averaged 946,000 viewers on ESPN, the largest since Formula One introduced the format in 2021
- Saturday’s F1 qualifying on ESPN averaged 625,000 viewers
Context:
This is a welcome return to form for Formula One, which has seen its viewership in the US stagnate at the start of the season. The series’ average viewership through the first three races of the 2024 campaign was also down 24 per cent year-over-year.
Lando Norris’ maiden Grand Prix win for McLaren in Miami would have added to the excitement, providing respite from Red Bull and Max Verstappen’s winning streak. The series also benefited from the delay of the Nascar Cup Series at Kansas Speedway, which was pushed back due to rain.
Coming next:
Formula One returns to Europe with the Emilia Romagna Grand Prix at Imola Circuit in Italy from 17th to 19th May. The race will be broadcast on ESPN2 in the US.
Go deeper:
- Why F1 remains the best global platform for Pirelli
- Nascar continues to lead the way in US viewership as F1 and IndyCar plateau
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