F1: Aston Martin and Visa Cash App RB announce partnership renewals

NetApp renews data-driven partnership with Aston Martin, while Red Bull's second team signs one-year extension with XMTrading.
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The Aston Martin and Visa Cash App RB Formula One teams have announced partnership renewals with NetApp and XMTrading, respectively.

Contract:

  • NetApp becomes Aston Martin’s official data infrastructure partner
  • Technical partnership to focus on maximising team’s data efficiency
  • XMTrading continues as Visa Cash App RB’s official FX trading partner in one-year extension
  • Company branding will be more prominent on the car in 2024

Context:

Aston Martin have been commercially active ahead of the new Formula One season, securing a new supply deal with OMP and agreeing a contract extension with JCB.

Conversely, this is the first sponsorship deal agreed by Red Bull’s second team since the announcement of their new naming rights arrangement for 2024 and beyond.

Comment:

“We are delighted to renew our partnership with NetApp as we enter our fourth season together since returning to Formula One in 2021,” said Clare Lansley, chief information officer for Aston Martin.

“NetApp has been with us all the way on this journey together and are fundamental to our trackside operations and at our headquarters at the AMRTC in Silverstone. We use data to improve our performance and go faster and NetApp’s work with the team is vital to this success.”

Peter Bayer, chief executive of Visa Cash App RB, said: “We are delighted to continue our partnership with XMTrading for the 2024 season. After a remarkable first year together, we are eager to build upon our shared wins and push the boundaries of what we can achieve as a team.

“XMTrading has been an invaluable partner, supporting us through this exciting transformational journey and we look forward to achieving even greater success together.”

Coming next:

Aston Martin unveil their 2024 challenger on 12th February, after the first design under the new Visa Cash App RB name is revealed to the world on 8th February. The 2024 Formula One season starts with the Bahrain Grand Prix on 2nd March.

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