Formula E’s cumulative TV audience grows 40% across first four races
Engagement growth comes after all-electric series’ more assertive marketing strategy with F1 focus.
BTCC to stream 2024 season on TikTok
Every race to be available live globally for first time in series’ 66-year history.
Nascar continues to lead the way in US viewership as F1 and IndyCar plateau
Stock car racing series records fifth-straight viewership increase, compared to slight falls for open-wheel series.
MotoGP agrees Spanish sub-licensing deal with Atresmedia TV
Spanish, Catalan and Valencia races will be available FTA in Spain for next two seasons.
Podcast | F1 Academy, Claire Williams, and motorsport’s most impactful partnerships
The BlackBook team discuss the all-female motorsport sere and debate the most impactful partnerships from the offseason.
TNT Sports deal will be ‘challenging’ for existing Formula E fans, says CMO Henry Chilcott
All-electric series has enjoyed FTA coverage in UK prior to this season.
IndyCar CEO would prefer one broadcast partner for next media rights deal
Mark Miles says broadcast deal is unlikely to be split between traditional broadcaster and streamer.
Nascar’s Bristol race draws in 3.8m viewers
First Bristol race since switching back to concrete after three years as a dirt track.
MotoGP on the market: Does the series’ commercial performance justify a US$4bn valuation?
As MotoGP embarks on its new season against the backdrop of sale rumours, BlackBook Motorsport analyses some of the key media, consumer and financial data to get a clearer picture of what a prospective buyer would be acquiring.
Nascar shows promising US viewership as F1 and IndyCar struggle
Stock car racing series sees audience increase for three straight races following Netflix docuseries.