- Average viewership for Talladega has fallen every year since 2021
- Nascar averages 4.45m viewers across six races on main Fox channel
Nascar averaged 3.97 million viewers on Fox for last weekend’s race at Talladega Superspeedway.
This represented a marginal two per cent fall compared to last year’s race, which averaged 4.04 million viewers on the same channel.
The average audience for the event has fallen every year since 2021. That said, it has also ranked among the three most-watched races each season in that time, highlighting Talladega’s enduring popularity amid a wider trend of declining Nascar viewership.
The 2026 edition is only the second race at Talladega to fall below four million viewers after the 2020 race, which averaged 3.33 million viewers.
Talladega also brings to a close the portion of the Nascar season aired on the main Fox channel. Including the preseason Clash event, the channel averaged 4.45 million viewers across six races, a slight fall on last year’s 4.52 million viewers.
There are now three events left to air on FS1 before the Nascar season switches to its midseason run of races across Prime Video and TNT Sports.
Talladega also hosted the seismic announcement that Steve O’Donnell will be the new chief executive of Nascar, making him the first person outside of the France family to hold the role in the organisation’s 78-year history.
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