- First regular season visit to Bristol to drop below 2m viewers
- Earliest regular season race to average fewer than 2m viewers since Martinsville in 2018
- Nascar averaging 3.54m viewers through eight races, down 1.5% YoY
Nascar’s viewership figures for last weekend’s race at Bristol Motor Speedway fell to 1.95 million on FS1.
This is a five per cent drop compared to last year’s audience for the race, known as the Food City 500 for sponsorship reasons. Notably, this is the first time that Nascar’s regular season visit to Bristol has dropped below two million viewers.
That said, this race at Bristol has predominantly aired on the main Fox channel before. A knock-on effect of Nascar’s new media rights package has seen the number of races that air on cable rise to their largest proportion ever at 63 per cent.
After eight races, Nascar is averaging 3.54 million viewers, a marginal decrease compared to the same stage last season (3.59 million viewers).
This is the earliest regular season race to average fewer than two million viewers since the sixth race of the 2018 season at Martinsville, which averaged 1.19 million viewers. There were two previous occasions where the eighth race of the season averaged fewer than two million viewers: in 2020 at Charlotte (1.51 million) and in 2022 at Martinsville (1.89 million).
Ready to make faster, more strategic decisions in motorsport? The BlackBook Motorsport Digital Membership provides executives with on-demand access to the exclusive content and commercial intelligence behind the business of motorsport – find out more here.