- Nascar’s average viewership across first seven races up compared to last year
- IndyCar averaging 1.22m viewers across first four races, highest figure since at least 2014
Nascar averaged 2.39 million viewers at Martinsville Speedway on FS1, a small drop compared to last year’s race.
Last season’s visit to Martinsville averaged a marginally higher audience of 2.42 million. However, before last year’s race, this season’s figure is the highest viewership recorded at Martinsville since 2019 (2.46 million).
Since the Daytona 500, each Nascar Cup Series race has averaged fewer viewers than the last – the first time this has happened across the first seven races of a season.
Despite this, Nascar’s year-to-date (YTD) average viewership after the first seven races of the season has improved on last year. This should encourage executives in the second year of the new media rights deal.
Meanwhile, IndyCar averaged 906,000 viewers on Fox for its visit to Barber Motorsports Park, the first time the series has dropped below one million viewers this season.
A marginal drop of one per cent compared to last year’s audience of 914,000, IndyCar and Fox will be disappointed that the run of seven-figure returns has ended.
Four races into the season, however, and IndyCar is averaging 1.22 million viewers. The 2019 campaign is the only other season since at least 2014 to average over one million viewers over the same period – that year averaged 1.08 million viewers.
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