The Williams Formula One team have agreed a multi-year partnership with German sportswear brand Puma.
Confirmed:
- Puma to supply official team kit and driver racewear
- German brand will also manufacture and distribute replica apparel and accessories through Stichd subsidiary
- Deal kicks off from the start of the 2024 season
Context:
This represents the latest expansion into Formula One for Puma, as the company recently signed a multi-year extension with Ferrari. The company also has a multi-year supplier deal with Formula One itself.
Comment:
Paul Asencio, chief revenue officer at Williams Racing, said: “Williams Racing is honoured to welcome Puma as an official partner. Puma’s dedication to excellence and performance in motorsport perfectly complements our team's values. We look forward to bringing the thrill of Formula One closer to fans worldwide through an exciting new range of apparel and accessories from 2024 and beyond.”
Coming next:
This deal will get underway when Formula One racing returns for the Bahrain Grand Prix next year from 29th February to 2nd March.