Nascar US viewership for regular-season finale slips to 1.4m viewers

NBC coverage suffers due to rain-delayed race.
  • Race was pushed back until Sunday morning
  • F1 clocks up 1.05m viewers for Belgian GP on ESPN2

Nascar recorded 1.41 million viewers on US broadcaster NBC for its regular-season finale at the Daytona International Speedway.

The race had been due to take place on 27th August but was delayed by rain, so had to run at 10:05am Eastern Time (ET) the next day. 

The audience figure is a sharp decline compared to last year’s race, which was not affected by delays and reportedly managed an average audience of 3.93 million viewers.

In comparison, despite being shown on Disney-owned ESPN’s second channel, Formula One again averaged more than one million viewers for last weekend’s Belgian Grand Prix, with 1.05 million tuning in on ESPN2.

While that is below the average viewership of the 2022 season so far on ESPN, it still beats out the average of 934,000 viewers on the broadcaster last year.

Sports Business Journal (SBJ) previously reported that Formula One has been beating Nascar in the 18 to 49 demographic, though Nascar Xfinity has had more total viewers.


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