The all-female F1 Academy Series has agreed a partnership with personal care company Charlotte Tilbury.
Contract:
- Charlotte Tilbury to showcase F1 Academy drivers on and off the track
- French driver Lola Lovinfosse’s car and race suit to feature Charlotte Tilbury branding
Context:
This deal for 2024 sees Charlotte Tilbury become the first female-founded beauty brand to partner with F1 Academy. The agreement is also the company’s first ever global sports sponsorship. Now in its second season, F1 Academy was launched with the primary aim of developing female drivers to compete at the highest levels of motorsport.
Comment:
“At F1 Academy we want young women and girls to feel confident to chase their dreams, no matter the odds,” said Susie Wolff, managing director of F1 Academy. “We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport.
“It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream.”
Coming next:
Round one of F1 Academy’s 2024 season begins in Jeddah, Saudi Arabia from 7th to 9th March and will support the Formula One Grand Prix
Go deeper:
- F1 Academy champion Marta Garcia to receive fully-funded FRECA drive
- McLaren and Cisco ink F1 Academy partnership
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