Nascar’s RFK Racing extends partnership with King’s Hawaiian

Brand to serve as number six entry's primary sponsor at eight races.

Nascar Cup Series team RFK Racing have extended their partnership with Los Angeles-based bakery King's Hawaiian.


  • King's Hawaiian to sponsor the number six entry
  • Bakery will act as primary sponsor at eight tracks

Context: King's Hawaiian initially partnered with the team in May of last year, serving as the primary sponsor on Brad Keselowski's number six entry at two races. Following the success of this original contract, the bakery has decided 

Comment: Brad Keselowski, RFK Racing's number six entry driver, said: “Our team and myself are really excited to continue our partnership with King’s Hawaiian, a brand that is a favourite of many fans and people across the country. We’re thankful to the team at King’s Hawaiian for their continued support of our team and look forward to a fun and successful season in 2023.”

Coming next: Nascar returns this weekend with its preseason Busch Light Clash event at the LA Coliseum on 5th February, before the Daytona 500 marks the start of its regular season on 19th February.

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