The iRacing simulation specialist has landed the console video game licence for US stock car racing series Nascar.
Confirmed:
- Deal secures iRacing exclusive simulation-style console racing games licence for Nascar
- Game rights also cover PC and mobile
- Racing simulation, which was founded by Dave Kaemmer and Fenway Sports Group’s (FSG) John Henry, takes over from Motorsport Games-owned 704Games
- Motorsport Games has held the licence since 2018 when it acquired 704Games
- Current Nascar titles include ‘NASCAR Heat 5’ and ‘NASCAR Rivals’
Context:
The deal expands iRacing’s long-term relationship with Nascar, which began in 2010 with a licensed sim racing product. The pair extended and expanded their deal in 2021, when iRacing, which has hosted Nascar’s virtual series on its platform, also became the championship’s official simulation partner.
Motorsport Games’ Nascar titles will still be available and supported until the end of 2024. However, the games have received negative reviews due to their graphics and gameplay. According to Sports Business Journal (SBJ), publicly traded Motorsport Games, which still holds IndyCar’s console video game licence, has indicated that it may soon run out of operating income and is exploring transferring the license as a result.
Comment:
“iRacing has been an incredible partner and ambassador for the Nascar industry for more than a decade,” said Nick Rend, Nascar managing director of esports and gaming.
“We thank Motorsport Games for its efforts over the years and are ready to work with iRacing to deliver a best-in-class simulation-style Nascar console game that’s exciting for the gaming community and allows our fans to connect with the sport in an impactful, meaningful way.”
Coming next:
The new Nascar console game from iRacing is expected to be released in 2025.