Guild Esports signs technical partnership with Fanatec

David Beckham-backed esports organisation makes first entry into sim racing.

Guild Esports, the organisation co-owned by soccer icon David Beckham, has signed a technical partnership with sim racing hardware brand Fanatec.

Confirmed:

  • Fanatec will supply Guild with eight advanced sim racing rigs, related hardware, and regular technology updates
  • Sim racing rigs will form the centrepiece of a new sim racing facility at Guild‘s London headquarters
  • Fanatec will receive prominent branding around the simulator facility and on Guild’s social media
  • Sim racing facility is expected to generate revenue by Q3 2023

Context: This collaboration will serve as a new revenue stream for Guild and also as a showroom for Fanatec. The simulator facility aims to offer unique simulator gameplay and experiential packages for corporates, the wider public, and professional teams seeking rentable training facilities

Comment: Jasmine Skee, chief executive of Guild Esports, said: “It’s an exciting time for Guild as we embark on our maiden venture into the world of sim racing, by leveraging our existing flagship site in London’s Shoreditch area at minimal capital cost, to generate incremental revenue streams for the company.

“We’re delighted to partner with Fanatec and are proud to name them our official sim racing peripherals partner. With Fanatec's cutting-edge hardware and expertise, we are confident in our ability to create an exceptional sim racing facility that will not only generate revenue but also serve as a platform for showcasing the incredible potential of esports.”

Coming next: With the global gaming simulator market expected to reach US$10 billion by 2027, Guild’s new offering will be promoted across Guild-owned channels, partner networks, and existing B2B communications channels. The venture into digital motorsports also opens up various new sponsorship opportunities for Guild’s esports division, with conversations already in progress.

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