Formula E pioneers new broadcast production facility

London-based unit distributing footage to more than 40 broadcasters across 150 countries.

Formula E is set to distribute its live all-electric race coverage to more than 40 broadcasters across 150 countries from its new broadcast production facility in London.

Contract:

  • Coverage will be produced onsite rather than a temporary location at each race
  • Multi-year partnership with Gravity Media allows remote integration of replays, audio and graphics
  • Disaster recovery system ensures broadcast feed remains uninterrupted in case of technical difficulties

Context: Live broadcast coverage of an international sports event is typically an environmentally intensive process with staff and equipment travelling by air. Centralising the majority of live editing and production at the 50,000-square-foot facility in London significantly reduces the impact of staff travel and shipping of heavy production equipment.

Comment: Aarti Dabas, chief media officer of Formula E, said: “The London-based facility and new approach to presenting Formula E coverage helps us stay true to our vision of accelerating human progress and encouraging the adoption of EV transportation while entertaining millions of viewers around the world.”

Coming next: The all-electric series returns for its fourth race of the season this weekend in Hyderabad, India, Formula E's first ever visit to the country.

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