The Ferrari Formula One team have finalised a multi-year deal with Italian beer brand Peroni Nastro Azzurro 0.0%.
Confirmed:
- Branding will be visible across the cars and driver uniforms
- To celebrate the partnership, 2,024 bottles of Peroni will be sent to Ferrari fans
- The beer brand will also partner with the Ferrari Challenge Trofeo Pirelli series
Context:
After the deal with parent company Asahi Europe & International was agreed last year, it was always likely to see the Italian brand of Peroni chosen for the partnership.
However, the Maranello-based team had to wait for both their existing deal with Estrella Galicia 0,0 to end, with the Spanish beer brand returning to McLaren, and for the conclusion of Peroni’s contract with Aston Martin before finalising this deal.
Through this partnership, Asahi Europe & International is aiming to have 20 per cent of its portfolio comprised of alcohol-free products by 2030.
Comment:
Frédéric Vasseur, team principal of Ferrari, said: “We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage.
“Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”
Coming next:
Ferrari will unveil their 2024 challenger on 13th February ahead of the opening race weekend of the season in Sakhir, Bahrain, from 29th February to 2nd March.