Formula One has signed an event partner deal with soft drinks brand Liquid Death for the Las Vegas Grand Prix.
Confirmed:
- Soft drinks brand to receive trackside presence, including fan activations and photo opportunities
- Its still, sparkling and flavoured water products will be distributed to ticketholders
Context: Liquid Death packages its products into infinitely recyclable tallboy cans, which contain 20 times more recycled material per container than plastic. The partnership, therefore, places a considerable focus on sustainability for the event.
Comment: Renee Wilm, chief executive of Las Vegas Grand Prix, said: “Both Formula One and Las Vegas Grand Prix are devoted to sustainability and the use of only recyclable and compostable materials at our event, so it was a natural fit to partner with a like-minded brand. We can’t wait for fans to enjoy Liquid Death beverages all weekend long and further our commitment to reducing plastic consumption.”
Coming next: The inaugural Las Vegas Grand Prix will take place on 18th November.