Formula One has signed a multi-year regional partnership with American Express.
Confirmed:
- US corporation to become official payments partner of Formula One in the Americas
- Partnership incorporates the Las Vegas Grand Prix
- American Express will also support the all-female F1 Academy series
Context:
This partnership sees American Express expand into a new sports category for the first time in over a decade. With races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal, a quarter of the Formula One season now takes place across the Americas.
While the US-based company has previously agreed partnerships in sports like soccer, basketball, tennis and golf, this is American Express’ first multi-market sports partnership.
Comment:
Jonny Haworth, director of commercial partnerships at Formula One, said: “We are thrilled to welcome American Express as an official partner of Formula One in the Americas.
“As we continue to grow our presence in the US we believe American Express will introduce a new wave of fans to the sport though offering premium once-in-a lifetime moments to their card ,embers, and support F1 in our efforts to further enhance and elevate the fan experience in this crucial market.
“It’s also fantastic to see a global brand like American Express supporting F1 Academy and the work the series is doing to drive lasting change in our sport.”
Coming next:
As an official regional partner, American Express Card Members will gain access to special benefits, such as pre-sale ticket access to Grands Prix and additional on-site benefits curated especially for members in attendance.