The AlphaTauri Formula One team have signed a long-term partnership with Austrian drinks company Neft Vodka.
Confirmed:
- Neft Vodka branding to be visible on the car’s halo, wheel deflectors and headrest
- Contract starts from this weekend’s Las Vegas Grand Prix
Context:
While the length of this deal is unconfirmed, Neft Vodka’s chief executive Jeff Mahony revealed the company is looking forward to “the years to come” in this partnership. The Austrian drinks brand, which has a large environmental focus, will be aiming to use the global platform of this weekend’s Las Vegas Grand Prix to increase brand awareness ahead of its multi-year deal.
Comment:
Fabian Wrabetz, AlphaTauri’s director of marketing and communications, said: “Much like the sport of Formula One, Neft Vodka believes in the power of extraordinary and remarkable moments. Scuderia AlphaTauri is delighted to welcome this ambitious and ultra-premium brand to our growing portfolio of partners during this incredibly exciting and transformational period in the sport. We can’t wait to share this collaboration with the world in the years to come.”
Coming next:
The partnership kicks off from this weekend’s Las Vegas Grand Prix, which takes place from 16th to 18th November.