Alpine F1 team to partner with The Venetian Resort at Las Vegas GP

Official casino and regional partnership deal agreed for F1's return to Nevada.

The Alpine Formula One team are set to partner with The Venetian Resort at the Las Vegas Grand Prix later this season.


  • The Venetian Resort will be the team's official casino partner and regional partner in Las Vegas
  • Branding will be visible on the Alpine cars, as well as the caps of both drivers
  • Several fan experiences and activations will take place throughout the Grand Prix weekend
  • Alpine and Venetian viewing experience will include penthouse accommodation, exclusive track action viewing, and meet and greet opportunities with the drivers

Context: With the inaugural Las Vegas Grand Prix incorporating the iconic Strip, Formula One and teams alike are maximising their commercial opportunities, with some hospitality packages reportedly on offer for as much as US$1 million. There is likely to be many more of these race-specific sponsorship deals around the race in Las Vegas as the eyes of the world descend on the US.

Comment: Otmar Szafnauer, team principal of the Alpine Formula One team, said: “Partnering with The Venetian Resort Las Vegas brings together two iconic brands with the same ethos, a dedication to innovation, excellence, and providing unmatched experiences. This partnership will provide opportunities for Alpine fans and guests of The Venetian Resort to elevate the Las Vegas Grand Prix experience in unique and exciting ways.”

Coming next: The Las Vegas Grand Prix makes its debut on the Formula One calendar as the penultimate race of this season. Breaking with tradition, the Grand Prix takes place on Saturday 18th November.

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