Lando Norris’ Quadrant adds YouTuber WillNE as co-owner in seven-figure investment round

F1 driver's entertainment brand has seen significant year-on-year growth since being founded three years ago.
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Quadrant, the entertainment brand founded by Formula One driver Lando Norris, has announced the closing of a ‘seven-figure’ investment round.


  • Financing will help to expand the business and create an industry-leading subscription platform
  • Round also saw British YouTuber WillNE join the organisation as co-owner


Quadrant, which was only founded three years ago, claims to generate millions of pounds in annual revenue from partnerships and merchandise sales alone.


Norris said: “Quadrant is going from strength to strength and it’s so exciting for me to see the team grow and create awesome moments for fans year after year. This announcement is a great way to kickstart 2024, enabling us to supercharge the company and give us the best chance to fulfil our lofty ambitions.”

Coming next:

Norris returns to the track for the first competitive action of the season at the Bahrain Grand Prix, taking place from 29th February to 2nd March.

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