Quadrant, the entertainment brand founded by Formula One driver Lando Norris, has announced the closing of a ‘seven-figure’ investment round.
Confirmed:
- Financing will help to expand the business and create an industry-leading subscription platform
- Round also saw British YouTuber WillNE join the organisation as co-owner
Context:
Quadrant, which was only founded three years ago, claims to generate millions of pounds in annual revenue from partnerships and merchandise sales alone.
Comment:
Norris said: “Quadrant is going from strength to strength and it’s so exciting for me to see the team grow and create awesome moments for fans year after year. This announcement is a great way to kickstart 2024, enabling us to supercharge the company and give us the best chance to fulfil our lofty ambitions.”
Coming next:
Norris returns to the track for the first competitive action of the season at the Bahrain Grand Prix, taking place from 29th February to 2nd March.