Formula E Commercial Guide

Social

McLaren, despite being one of the newer names in Formula E, have been able to lean on their existing fanbase in other series like Formula One, IndyCar, and Extreme E to gain the highest social following in Formula E.

Unsurprisingly, drivers with Formula One experience are the most followed in the series, but rookie Jehan Daruvala highlights the commercial importance of representing underserved markets, with the Indian driver already the seventh-most followed Formula E driver.