The World Rallycross (World RX) series has penned a deal with financial technology services provider Multitude.
- Multitude to receive trackside branding at race weekends
- Logo to also be visible on the podium and interview backdrops during the live broadcast
Context: Multitude leverages its expertise, tools and resources to scale and grow financial technology in a sustainable manner. The brand has had a presence in rallycross circles in previous years through subsidiaries, but this marks the first official involvement from the parent company.
Comment: Arne Dirks, managing director of Rallycross Promoter, the operator of the WRX series, said: “After beginning discussions, it immediately became clear that we share a mutual understanding and many common values. Multitude has a strong track record when it comes to creating success stories in its own industry, and we look forward to jointly writing the next chapter and growing together as World RX races into the second season of its exciting electric era.”
Coming next: The 2023 World RX season begins in Portugal from 3rd to 4th June.