Williams Formula One driver Logan Sargeant has partnered with digital rewards platform Ibotta ahead of this weekend's Saudi Arabian Grand Prix.
- The Ibotta logo will be displayed on Sargeant's racing helmet
- Deal focused on brand awareness and attracting a younger audience
Context: Sargeant is the first US racer to compete in Formula One since Alexander Rossi in 2015, and is currently set to be the first to complete a full season since Scott Speed in 2006. The deal also represents Ibotta's first step into motorsport, with the digital rewards platform’s only previous entry into sports sponsorship being its current partnership with National Basketball Association (NBA) franchise the New Orleans Pelicans.
Comment: Sargeant commented: “I feel incredibly lucky to have ascended to this point in my racing career. To have a respected brand like Ibotta support me in this new chapter is truly rewarding. I am honoured to have a company with such a clear purpose and a commitment to giving back as my personal sponsor.”
Coming next: The partnership will be on display for the first time at this weekend's Saudi Arabian Grand Prix, with the race on 19th March.