The World Endurance Championship (WEC) has agreed a free-to-air (FTA) media rights deal with Sport1 in Germany.
Contract:
- Contract for 2024 and 2025 seasons includes live coverage of all races except 24 Hours of Le Mans, which will be shown as detailed highlights
- Highlights packages will be available for all races
Context:
WEC becomes the latest addition to Sport1’s motorsport portfolio, with its pay-TV option Sport1+ already having deals to show Nascar and Supercars until the end of this season.
The upcoming season of WEC will generate particularly interest in Germany with Mick Schumacher, son of Formula One legend Michael Schumacher, competing for the first time. In addition, German manufacturer BMW returns to the world endurance calendar for the first time since 1999.
Comment:
“Sport1 will continue to be the home of live sport and emotional sporting moments in 2024,” said Annika Rody, director of media rights at Sport1.
“With WEC, an attractive racing series with popular driver personalities such as Mick Schumacher will start on the Sport1 platforms. The broadcast also underlines our motorsport expertise.”
Coming next:
The 2024 WEC seasons gets underway in Qatar this weekend on 2nd March.
Go deeper:
- Soaring viewership, a global calendar, and blue-chip manufacturers: WEC’s CEO on the ‘golden era of endurance racing’
- WEC unveils four new venues on 2024 calendar
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