Nissan Formula E team signs kit deal with The Woolmark Company

Brand to supply racing outfit with apparel while securing inventory on cars.

The Nissan Formula E racing outfit have announced a technical partnership with The Woolmark Company to develop innovative team kit.

The apparel will include an average of 50 per cent merino wool, an entirely renewable, biodegradable and recyclable product.

The Woolmark Company will also benefit from having its logo visible on the Nissan cars during next season and be present in the race village of the 12 different host cities next year.

“We are proud to partner with a company that, like Nissan, dares to do what others don’t and is committed to building a more sustainable future through technology and innovation, said Tommaso Volpe, general manager and managing director of the Nissan Formula E team.

“Our partnership with The Woolmark Company will provide Nissan Formula E Team with a high-performance kit made with natural and biodegradable Merino wool fibre. This proves once more that, like in Formula E, high performance and sustainability can go hand in hand.

“Partnering with The Woolmark Company was a natural but conscious decision for us, as we continue to look for more sustainable solutions in line with Nissan’s commitment to achieving carbon neutrality across all operations and the life cycle of our products by 2050.”

John Roberts, managing director of The Woolmark Company, added: “We have pioneered the use of wool all around the world, collaborating with leading brands on material development, functionality, and aesthetics to constantly innovate. So, as we take a bold and exciting first step into the world of motorsport, it was vital to find a partner who shared our vision.

“In Nissan, we have found a team that has innovation in its bones, for decades it has led the way in the development of electric vehicles. Nissan Formula E Team has the ambition to do things differently, and they are redefining the way we wear wool by bringing the fibre’s innate performance to the motorsport industry.

“Our technical team worked hand in hand to craft a performance-oriented team kit, a new take on natural fibres to enhance performance. The innovative nature of Merino wool is paralleled to the technology behind Formula E thanks to manufacturing techniques and engineering between our teams.”


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