Nascar signs RTIC Outdoors as cooler and drinkware partner

Multi-year deal includes title sponsorship of both qualifying sessions in Talladega.

Nascar signs RTIC Outdoors as cooler and drinkware partner

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Nascar has signed a multi-year contract with RTIC Outdoors to be its official cooler and drinkware partner.


  • RTIC's cooler and drinkware products now available on Nascar site
  • Company also becomes official cooler of the Talladega Superspeedway
  • Named title sponsor of qualifying at both Talladega Cup Series races
  • Activations to be rolled out at multiple races in the remainder of the season, including at the Phoenix Raceway

Context: The deal sees RTIC Outdoors support the stock car racing series until at least the end of the 2024 season. The company will receive the most visibility in its role as title sponsor of the qualifying sessions at both races held in Talladega, the Geico 500 on 23rd April and the YellaWood 500 on 1st October.

Comment: Jeff Wohlschlaeger, senior vice president and chief sales officer at Nascar, said: “From the campgrounds to the competition and beyond, the RTIC brand and their exceptional products pair perfectly with Nascar. We’re thrilled to welcome RTIC onboard as an official partner during our milestone 75th anniversary season, and we can’t wait for them to continue to experience the passion of Nascar fans firsthand.”

Coming next: Nascar returns this weekend with the third edition of the Bristol Dirt Race, which became the first dirt race in Nascar in over 50 years when it debuted in 2021.

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